Insecticides (India) join hands with US firm to manufacture and market NUVAN

New Delhi, May 17, 2012
Continuing its stride to bring more global brands to its stable, Insecticides (India) Ltd. (IIL), a BSE & NSE listed agro chemicals manufacturing company,today launched Nuvan, a popular international insecticide brandused in major crops under their banner. The product will be now manufactured and marketed by Insecticides (India) Limited in technical collaboration with US-based American Vanguard Corporation (AMVAC).

IIL also introduced Hakama, a herbicide from Nissan Chemicals Industries, Ltd., Japan which will be marketed by Insecticides (India) Ltd. in India, with whom they have announced a marketing tie up early this year for exclusively marketing of PULSOR, a new generation fungicide in India.

Hakama is used in various crops majorly in soybean, Groundnut, Cotton and jute for narrow weeds. The product has a huge potential asthe market for herbicides is increasing in India at a fast pace.

fast pace. “We are very pleased to associate with American Vanguard Corporation, for this leading international agro chemical brand once again after the success of Thimet in 2006. This collaboration is a strategic growth area for us. As AMVAC is a well known name in the production and supply of agricultural products for crop protection and management, this relationship is expected to provide a leading edge to capture the target market in India, ” said Mr. Rajesh Aggarwal, Managing Director(IIL).

“With Hakama, we have broadened our offerings to Indian farmers. It has strengthened our tie up with Nissan Chemicals,” he added.

“Our previous collaboration with AMVAC in 2006 with the insecticide, Thimet, has proven to be a great success. We expect this alliance to benefit our two companies through increased market penetration. With these continued alliances with leading international agro chemical brands, we strive to provide best and affordable crop management solutions to our farmers, ” said Mr. P.C. Pabbi, Vice President, Corporate affairs.

Nuvan and Hakama are the new additions to IIL’s kitty of leading and most popular brands in furtherance to Pulsor, Lethal, Victor, Thimet and Monocil.


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