Insecticides (India) Ltd. Launches Mobile App

New Delhi, November, 2015

The first initiative of its kind, IIL’s mobile app is available for farmers, shopkeepers/dealers to help them get first hand and credible information on its products

Leading agrochemicals manufacturer Insecticides (India) Ltd. has launched its mobile application for farmers and agricultural community to help them get latest information about agricultural products and their usage at the click of a button.

The use of mobile telephony has penetrated the deepest and remotest regions of India and rural India has approximately 109.7 million subscribers (as per data provided by TRAI). The IIL app will be hugely beneficial for farmers and dealers of agri- products as they can easily receive latest information about new products and their usage. The name of the app is Insecticides. The app is currently available on Android and can be downloaded from Google Play store free of cost.

The mobile app will also be very helpful for shopkeepers and dealers in far flung areas who often lack information and access to latest products in the market. Customers can get updated information about new IIL products. All the information like product’s type, category, features, packing, dosage, insect/weed/disease covered is now readily available with them for 24 hrs.

“Technology can truly transform the face of the rural heartland. Mobile telephony can not only connect people but also reduce distances between individuals and institutions. The mobile phone is no longer just a medium of audio communication but is capable of providing additional integrated functions. Given the fact that the reach of mobile phones has penetrated far and wide, we thought this would be a very good idea to reach out to our customers and farmers in remote areas,” says Mr. Rajesh Aggarwal, Managing Director, Insecticides (India) Limited.

“IIL works on multiple levels to help farmers improve their productivity and yields. Our newly created mobile app is another initiative where we have tried to offer our services to help farmers via technology. IIL looks forward to witness an advanced India where farmers are prosperous and are able to enjoy the fruits of their labor with right guidance and help,” adds Mr Rajesh Aggarwal.

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